Endodontist, actually. You know, root canals. Had my first one two weeks ago. Not too bad. Ninety minutes of discomfort for a lifetime pain-free tooth.
But that’s not the point of the story. It’s what my Dentist, er, Endodontist did that makes this story. I had my root canal on a Friday, and on the following Monday, at around 4:30 in the afternoon I got a call, on my cell phone, from him. Not his secretary. Not his assistant. Not his “service.” Him! He just wanted to follow-up and see if everything was okay and to let me know I could call him if I needed anything.
How many calls have you received from a doctor in your life? Any kind of doctor? I’m guessing not too many.
He has countless years of schooling and if he is not already a millionaire, he will be soon. He already has a million-dollar dental practice. The restrooms in his office are the kind you would expect to see in five-star Beverly Hills restaurant. He serves people in a very upscale area of Los Angeles. In short, he did not need to call me. But he did.
In his world, he is not the Dental King and I am not the Patient Serf. He is not too busy, too rich or too well educated to give personal service. Or to actually care about his patients.
What is the likelihood I will use him again if I need another root canal? What are the chances I will tell everyone I know this story? What are the odds I will blog about it?
In a world where everyone is trying to invent the new new thing–the latest technology, the coolest web site, the hottest app–it was a simple phone call that will assure my dentist’s success. That is a lesson every business can reinforce.